Vera Wang opted to do a visual video presentation that went live on her website for her Spring 2015 bridal collection, forgoing the usual runway experience at Bridal Fashion Week for the first time in 24 years.
In a press release, Wang said her intention was to reach a wider audience than she could with a runway show.
"The opportunity to create a visual and expressive experience of the clothes, as interpreted by my fashion vision, is a whole new way for me to communicate with not only brides, but women everywhere," she said. "In this instance, bridal becomes the artistic vehicle to advance my love of fashion in general. I hope you will enjoy this new experience."
It's all so dark and haunted and channels the Corpse Bride. I love it.
Photos: Vera Wang
For a full list of Spring 2015 Bridal Fashion Week collections, click here.