Finally! A Nike women’s ad we can all relate to and get behind.
Nike's newest commercial captures the inner dialogue of women working out in situations we've all found ourselves in at one point or another — behind a row of models during spin class, running in any race, and really, any yoga class.
The campaign called #betterforit, which Nike says is its largest initiative yet in supporting and motivating women's athletic journeys, is asking women around the world to 'be active, take on new challenges and conquer personal goals.' It's inspiring women to push themselves further in fitness because — you guessed it — you'll feel #betterforit.
More than just a hashtag says Nike, #betterforit is a 'call to action' by way of a global community of female athletes, who will share, promote, and embrace fitness and sport together. 'If you're brave enough to try, you're strong enough to finish,' goes the strapline.
After all, Nike is the goddess of Victory.